Staying ahead of critical edge signals

The latest thoughts from the Next Up team and our expert network. Exploring how to better think about and navigate the future – including potential blind spots in your horizon scanning.

Where AI implementation goes wrong and how we can fix it

Where AI implementation goes wrong and how we can fix it

As part of our Edge Thinkers’ series, Anneke Quinn-de Jong, Founder of AI & U, shares her expert view on why brands are struggling to implement AI optimally and what they can do to drive better value and organizational change from future AI investments....

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Most Foresight Doesn’t Shift Behaviour. Here’s Why …

Most Foresight Doesn’t Shift Behaviour. Here’s Why …

New Training from Next Up & Emily Shipp, Futures Psychologist Fact: Your bran is wired to think about the future – but not always in ways that serve you well.  Our instinct is driven by short-termism – whether, for individuals, cashing in for a smaller but...

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The new geo-political x consumer reality

The new geo-political x consumer reality

Geo-political tensions have long influenced consumer choice. From the ‘first’ Cold War to recent conflict in Ukraine or the Middle East, activist consumers have boycotted national products and/or brands to express their disapproval to key actors.

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