Staying ahead of critical edge signals
The latest thoughts from the Next Up team and our expert network. Exploring how to better think about and navigate the future – including potential blind spots in your horizon scanning.
Unlocking the Transformative Power of Digital Sustainability and Responsible AI
In our latest Edge Thinkers' article, we hear from Beth Knight – a leading global expert in social impact and sustainability. Beth would like to thank the (CISL)'s AI4Good Alumni network for their inputs and contributions to this article. The Real ‘AI Bubble’: Beyond...
Why Participatory Foresight is the missing link in strategic activation
Image: courtesy of The Liminal Space In a world defined by growing uncertainty, businesses face unprecedented pressure to make sense of long-term change. Seismic shifts are creating a future for every industry that is more volatile, complex, and contested. To stay...
Where AI implementation goes wrong and how we can fix it
As part of our Edge Thinkers’ series, Anneke Quinn-de Jong, Founder of AI & U, shares her expert view on why brands are struggling to implement AI optimally and what they can do to drive better value and organizational change from future AI investments....
Most Foresight Doesn’t Shift Behaviour. Here’s Why …
New Training from Next Up & Emily Shipp, Futures Psychologist Fact: Your bran is wired to think about the future – but not always in ways that serve you well. Our instinct is driven by short-termism – whether, for individuals, cashing in for a smaller but...
Sustainability at the Speed of Disruption: A Guide to Competitive Transition
As part of our Edge Thinkers’ series, Beth Knight, a leading global expert in social impact and sustainability, shares her ‘how to’ for Boards and C-Suite to turn ESG and sustainability disruption into opportunity.
The new geo-political x consumer reality
Geo-political tensions have long influenced consumer choice. From the ‘first’ Cold War to recent conflict in Ukraine or the Middle East, activist consumers have boycotted national products and/or brands to express their disapproval to key actors.
Data governance and quantum technology: will they be your expensive blind spots?
For the launch article in our Edge Thinkers’ series, we recently sat down with multi-award-winning technology leader and educator Dr Jonathan Reichental, to discuss his take on potential blind spots for global businesses today.







